Portugal’s tourism agenda and the challenges for the EU

In the context of World Tourism Day, the Belgian-Portuguese Chamber of Commerce and Travel Tomorrow are pleased to invite you to a high-level discussion with Pedro Machado, Secretary of State for Tourism, Trade and Services of the Portuguese Republic.

📍 Permanent Representation of Portugal to the European Union
Avenue de Cortenbergh 12, 1040 Brussels, Belgium 
🗓️ 29 September 2026
⏰ 11:00 am – 12:30 pm

Under the theme “Portugal’s Tourism Agenda and the Challenges for Europe”, the discussion will explore Portugal’s vision for the future of tourism and some of the major challenges currently facing destinations across Europe.

The discussion will address some of the main challenges facing tourism in Portugal and across Europe, including overtourism, pressure on housing, climate change, the growing use of artificial intelligence and the development of the EU’s new Tourism Strategy.

It will also look at Portugal’s tourism priorities for the years ahead, including how to increase the value generated by tourism while supporting competitiveness, sustainability and local communities.