We are pleased to announce a new episode of the Travel Tomorrow podcast.

Europe remains the world’s leading tourism destination, but the sector is evolving. Changing traveller expectations, sustainability goals, digital transformation and global challenges are making collaboration and innovation more important than ever.

In this episode, Travel Tomorrow welcomes Eduardo Santander, the Executive Director of the European Travel Commission (ETC). With over 20 years of experience in tourism, marketing and public affairs, he shares insights into the current state of European tourism, key travel trends and the outcomes of ETC’s latest General Meeting in Montenegro.

The conversation explores emerging destinations, the future of European tourism, and how sustainability, artificial intelligence and digital innovation are shaping the industry. Eduardo Santander also shares his vision for keeping Europe competitive, resilient and attractive for travellers worldwide.

Launched following the fifth anniversary year of Travel Tomorrow, the podcast series expands our storytelling into a new format. Each 20-minute episode offers an in-depth conversation with industry voices, exploring the challenges and opportunities shaping travel and tourism today.

The episode is presented by António Buscardini and produced by Anna Ignatova.