We are pleased to announce the release of another episode of the Travel Tomorrow podcast.

Europe’s hospitality sector is undergoing profound change. From economic uncertainty and geopolitical instability to sustainability, digital innovation and changing traveller expectations, hotels, restaurants and cafés are constantly adapting to remain competitive while delivering authentic and memorable experiences.

To discuss these developments, Travel Tomorrow welcomes Marie Audren, Director General of HOTREC, the European umbrella association representing the hospitality industry. In this conversation, she shares her perspective on the challenges and opportunities facing the sector, the lasting lessons of the Covid-19 pandemic, the debate surrounding short-term rentals, the growing importance of sustainability and innovation, and how hospitality businesses can continue to meet the evolving expectations of travellers. The episode also explores the role of artificial intelligence, Europe’s competitiveness as a tourism destination and what the future holds for hospitality.

Launched following the fifth anniversary year of Travel Tomorrow, the podcast series expands our storytelling into a new format. Each 20-minute episode offers an in-depth conversation with industry voices, exploring the challenges and opportunities shaping travel and tourism today.

The episode is presented by António Buscardini and produced by Anna Ignatova.